You understand it.
You know the childhood link, the trigger and the exact language for what is happening—then the same reaction takes over again.
Personal coaching with Danny
Change what
Understand the pattern. Choose how you live.
You might know what keeps getting in your way, but still find it hard to do something different. We’ll work together on what matters to you, what you want to change and a next step you can actually take.
Explore working togetherQualified life coach Level 4 trainee counsellor
You may recognise yourself here
Knowing is not always changing.
None of these patterns makes you weak or broken. Most of them began as sensible ways to cope, belong, avoid conflict or stay safe. The question is whether they are still choosing your life for you.
You manage everyone else.
You scan the room, soften the truth, keep the peace and make sure everybody else is okay before asking what you need.
You wait to feel ready.
You keep postponing the conversation, decision or next move until confidence and certainty arrive first.
You keep reopening the case.
You make a decision, then spend hours or days reviewing it, prosecuting yourself and asking whether you got it wrong.
From the session into your life
Make the next
choice real.
The work is collaborative. You bring your experience and priorities; Danny brings attentive listening, thoughtful challenge and a structure for putting your decisions into practice.
A clear focus. An action you can try.
A chance to learn from what happens.
- 01
Understand what keeps repeating.
Notice the situations, expectations and protective roles that keep bringing you back to the same place.
- 02
Choose what fits your life now.
Clarify what matters to you and identify a different response you are willing to practise.
- 03
Give the choice a place in your week.
Decide exactly what you will do, when and where. Consider what might get in the way and what support you need.
- 04
Learn from what happens next.
Review what happened, adjust without shame and decide what to carry forward.
What progress can look like
An ordinary day with more choice in it.
The aim is not to become fearless, perfectly confident or unrecognisable overnight. It is to notice the old rule before automatically obeying it.
Maybe the familiar thought appears in the morning, but it does not take the whole day. You make the call without rehearsing it forty times. You say what you mean without immediately trying to repair everybody’s reaction. You make a decision and allow it to remain made.
Nothing magical has happened. You are simply spending more of your life choosing from the present instead of endlessly negotiating with the past.
Ways to work with Danny
Private coaching.
A community to come.
Work individually with Danny on a present-life goal or repeating pattern. Our planned community will offer a different setting for shared learning and connection.
Eight-week private coaching
£800or 2 payments of £400
Focused 1:1 coaching for people ready to work on a repeating life pattern and practise change between sessions.
- 8 weekly 60-minute sessions
- Agreed goals and progress reviews
- One structured WhatsApp check-in each week
- Practical actions between sessions
Begin with a free 30-minute call.No pressure to enrol—just a clear conversation about fit, boundaries and what would help.
Founding price available to the first five clients. The planned standard price is £1,000. WhatsApp support is structured and limited; it is not unlimited messaging or crisis support.
Book the free coaching callThe Issue Room Community
Online membershipDetails and pricing to be announced
A planned online space for shared reflection, group coaching and meaningful connection. Register your interest to hear when it is ready.
- Live group coaching and themed Issue Rooms
- Practical prompts, challenges and resources
- A community of people doing the same honest work
- A more affordable route into Danny’s coaching
The format and platform are being developed. Registering your interest is free and carries no commitment to join.
Register your interestThe person you’ll work with
Danny O’Keeffe.
Present. Curious. Direct.
Danny is a qualified life coach and Level 4 trainee counsellor, with lived experience of recovery and anxiety. He is interested in the gap between understanding ourselves and changing how we live. Coaching is a separate, clearly contracted service.
Qualified life coach
Focused, collaborative work
Level 4 trainee counsellor
Coaching may fit if…
- You want focused work on a present-life goal or repeating pattern.
- You are willing to reflect honestly and take actions between sessions.
- You understand coaching is collaborative rather than expert-led treatment.
- You can engage safely without crisis-level support.
Coaching may not fit if…
- You need diagnosis, trauma treatment, medical advice or crisis intervention.
- You are looking for guaranteed outcomes or a quick cure.
- You need a service that replaces counselling, psychotherapy or healthcare.
- Your needs fall beyond Danny’s current competence or scope.
Questions people reasonably ask
Before you book.
What is coaching actually for?
Coaching is a structured process for exploring a present-life goal, decision or repeating pattern and turning reflection into practical action. It is collaborative: you remain the authority on your life, while Danny helps you slow the pattern down, ask better questions and follow through on agreed experiments.
Is coaching the same as counselling?
No. Coaching is focused on goals, patterns, decisions, accountability and action. It does not diagnose or treat mental-health conditions. Danny’s counselling training informs his ethics and listening, but coaching is contracted as a separate service.
What coaching qualifications does Danny hold?
Danny is certified in Transformation Life Coaching, Future Self Life Coaching, Forgiveness Life Coaching and Life Story Life Coaching, with additional certification in Life Purpose Quest workshop facilitation. Full details are available during the introductory-call process.
Is Danny a qualified counsellor?
No. Danny is currently training at Level 4 and is accurately described as a trainee counsellor. He is a qualified life coach, but coaching does not present him as a qualified therapist.
Is this only for people with anxiety or health anxiety?
No. Those subjects are part of Danny’s lived experience and the wider podcast, but coaching can focus on many present-life patterns including people-pleasing, self-trust, boundaries, confidence, identity, direction, follow-through and feeling stuck between insight and action.
Do I need to know exactly what my “issue” is?
No. You can arrive with a repeating situation, a decision you keep avoiding or a sense that something is not working. The introductory call helps clarify whether there is a suitable coaching focus.
What happens during a session?
You agree a focus, explore what is happening beneath the surface, identify the point where the pattern becomes automatic and decide what you will test or practise in ordinary life. Sessions are conversational but they are not aimless.
Will I be pressured to continue after the introductory call?
No. The call is there to establish fit, boundaries and next steps. You may decide to work together, be referred elsewhere or simply leave with a clearer idea of what support would suit you.
Can coaching help with anxiety?
Coaching may explore how anxiety affects goals, choices and behaviour, but it is not treatment for an anxiety disorder. An introductory call helps determine whether coaching is suitable or whether another form of support is more appropriate.
What if 1:1 coaching is outside my budget?
That is one reason The Issue Room Community is being developed. It will be a lower-cost online membership combining group coaching, practical resources and connection with other people doing the work. The format, platform and pricing will be shared before launch. You can register your interest without committing to membership.
How much does it cost?
The free introductory call lasts 30 minutes. The founding-client price for the complete 8-week 1:1 programme is £800, paid in full or in two payments of £400. This introductory rate is available to the first five clients; the planned standard price is £1,000. The programme includes eight weekly 60-minute sessions and one structured WhatsApp check-in each week. The Issue Room Community will be offered as a lower-cost membership, with the exact price published before it opens.
What are the cancellation and refund terms?
You receive a 14-day cooling-off period with a full refund before coaching starts. Full payment, cancellation and scheduling terms are agreed in writing before paid coaching begins. Fees are not refundable once the complete programme has been delivered.
Begin with the thing that keeps repeating
You do not need to arrive with a perfect explanation.
Bring the decision you keep reopening, the role you are tired of playing or the part of life where insight has not yet become change. We’ll begin there.
Book a free introductory call
A free 30-minute conversation about your goals, the support you need and whether working together feels right.